Darain C. Ginyard

Darain Ginyard is the Chief Marketing Officer of Columbia Fashion Week, where he leads
creative direction, marketing strategy, and partnerships that position Columbia as a rising hub
for fashion and culture in the Southeast. As a Creative Specialist at NP Strategy, he develops
powerful visual identities and campaigns for clients across industries including government,
healthcare, and technology. His expertise spans branding, graphic design, digital marketing,
and storytelling that connects communities through creativity.

Before entering marketing, Darain spent five years as a manager at Men’s Wearhouse, where
he developed a strong foundation in menswear, styling, and retail leadership. He began his
creative career as the Brand and Digital Coordinator at Cooperative Health, leading impactful
campaigns for the nonprofit healthcare organization. A graduate of the University of South
Carolina with a master’s in Mass Communication and Digital Marketing from Southern New
Hampshire University, he has been recognized for his academic excellence and leadership.

Darain also serves on the Board of Directors for One Columbia for Arts and Culture and is a
proud member of the Leadership Columbia Class of 2026, where he continues to advocate for
creative and community development. Fluent in Spanish and passionate about cultural
exploration, he is also a photographer, videographer, and saxophonist, blending artistry and
strategy in every project he leads.